Template for Turning LinkedIn to Consilting Clients
Mini Audit Template for LinkedIn Followers to Clients
Focus: Landing Page & Lead Magnet
| Step | Audit Area | Questions to Ask | Yes/No |
|---|---|---|---|
| Step 1: LinkedIn Profile & Content | Profile Headline | Is your headline clear and specific about what you do, who you help, and the result you deliver? | |
| Profile Summary | Does your summary communicate your expertise and include a strong call-to-action? | ||
| Content Strategy | Are your posts engaging, valuable, and aligned with your services? | ||
| Engagement | Are you interacting with your audience consistently (comments/messages)? | ||
| Step 2: Landing Page Audit | Headline & Subheadline | Does your headline grab attention and communicate the main benefit of your lead magnet? | |
| Lead Magnet Offer | Is it clear how your lead magnet will solve the visitor’s problem or benefit them? | ||
| Visual Design & Layout | Is the landing page simple, clean, and visually aligned with your brand? | ||
| CTA Button | Is your CTA button clear, prominent, and action-oriented (e.g., "Download Now")? | ||
| Trust Elements | Do you have testimonials or trust signals (e.g., social proof) on the landing page? | ||
| Mobile Optimization | Is your landing page fully optimized for mobile? | ||
| Step 3: Lead Magnet Conversion Rate | Lead Magnet Clarity | Is it immediately clear what the lead magnet is and how it benefits the visitor? | |
| Opt-In Form | Is the opt-in form simple and easy to fill out (only name/email)? | ||
| CTA | Is the CTA button specific and action-oriented (e.g., “Yes, I want the Mini Audit Template!”)? | ||
| Thank You Page/Confirmation | Does the thank-you page or confirmation message guide the lead to the next step? | ||
| Step 4: Follow-Up Strategy | Email Sequence | Do you have an automated email sequence to nurture leads after they download your lead magnet? | |
| CTA in Emails | Do you include clear, non-pushy CTAs in your emails (e.g., book a call, explore services)? | ||
| Engagement After Download | Are you following up personally with leads who downloaded your lead magnet? | ||
| Step 5: Review & Action Plan | Action Plan | Are you ready to create an action plan based on the audit findings (e.g., updating your LinkedIn profile)? |
Next Steps
- Download the Mini Audit Template if you haven’t already, and start taking action on the audit findings.
- Focus on optimizing the areas where you answered "No" to drive conversions from LinkedIn followers to paying clients.
This table format allows for easy tracking and completion of the audit, with space to note whether each element is in place (Yes/No). It also provides structure for immediate action steps based on the user's responses.